Based in New York City, Redken is trusted by millions of hair professionals worldwide, and supports the expertise of salon professionals with principle-based education, including Color Mantra – a targeted three Zone approach to haircolor application designed to help maximize color results and minimize stress on your clients hair. With cutting edge technologies rooted in protein-science, and a portfolio of products including Shades EQ – the #1 demi-permanent haircolor in the US, Redken offers maximum versatility and flexibility for clients of all hair types and hair textures.
