Be Bold. Redefine Your Radiance.

Beauty for Every Shade, Every Voice

Founded in 2018, TIRTIR is more than skincare—it’s a movement celebrating individuality and authentic self-expression. Our mission: address real skin concerns while enhancing your natural beauty with confidence and care.

TIRTIR stands for “Trust In Radiance.” We champion bold self-expression and inspire you to glow unapologetically.

Driven by our community, we create results-backed products that fit real lives. Proudly, we’re the first Korean brand with 40 diverse cushion shades—setting a new standard for inclusivity worldwide.

Trust in radiance. Trust in yourself.