Shakeup is a game-changing new concept in men’s beauty, offering everyday men easy-to-use, skincare and hybrid-cosmetic products with unique formulas. Understanding that men's skin is physiologically different to women's, from thicker and oilier skin due to testosterone levels to increased sensitivity from daily shaving. Shakeup’s “skincare first” mindset ensures each product is formulated to combine clinically proven skincare benefits with high-performance cosmetic features, so you can achieve both instant visible results and longer-term skin health.