The WISHFUL ethos is: gentle, simple skincare products that will really change your skin and make your routine work harder for you. Every WISHFUL skincare product is masterfully created by Huda Kattan with some of the most cutting-edge skincare labs in the world. Inspired by her own skincare struggles, Huda set out to create results-focused products that would truly make a difference to your skin, giving both instant and long-lasting results. WISHFUL, is a cruelty-free skincare line with a clean, minimalist philosophy that provides targeted solutions to tackle all your skin wishes, without overwhelming your skin. Think minimal, clean, multi-tasking formulas that slot easily into your daily routine.